FAYE UK LTD. PRIVACY POLICY

This privacy policy explains how we collect, store and process your personal data. Personal data is any information that can be used to identify a living individual, either directly or indirectly. It can refer to obvious things like your name and address.

By making an online purchase, signing up for loyalty card, entering our raffles or competitions or providing your details to us in-store or over the phone, you provided your personal data may be used according to the practices set out in this policy.

Faye UK Ltd. respects your privacy and is committed to protecting your personal data.

PURPOSE OF THIS PRIVACY POLICY

This Privacy Policy aims to give you information on how Faye UK Ltd. collects and processes your personal data.

In order to provide you with our services, sometimes we might need to collect some personal data from you. When it comes to privacy, why we’re different comes down to something simple - we care.

Here at Faye UK Ltd. we promise to be transparent with you about how we collect, process, store and share your personal data

You’re always in control: your privacy will be respected at all times and we will put you in control with easy-to-use tools and clear choices.

We operate securely: we are committed to maintaining the safety and security of all personal data from the point of collection to its deletion from our company, using appropriate security measures and control.

For your benefit: when we do process your personal data, we will do so to benefit you and to make your experience with Faye UK Ltd. better and to improve our products and services.

We may also need to share your information with third parties who help us to provide our services, such as our couriers so they can deliver your items to you. We will make sure that all third parties we are engaged with treat your personal data with as much respect as we do.

WHO ARE WE?

Faye UK Ltd.

Unit 5 River Brent Business Park, Trumpers Way, London, W7 2QA.

Phone number: 020 8813 8545

Email address: [email protected]

Registered company number: Faye UK Ltd.

THE DATA WE COLLECT ABOUT YOU

We may collect, use and store different kinds of personal data about you:

- Identity Data includes first name and last name.

- Contact Data is the data we use to contact you including your billing address, delivery address, email address and telephone number.

HOW WE USE YOUR PERSONAL DATA?

We will only use personal information about you if we have a legal basis to do so, and we will tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information.

Purpose/Activity	Type of data	Our legal grounds for processing
To register you as a new customer and issue our Loyalty Card.	Identity, Contact	Performance of a contract with you.
To process and deliver your order.	Identity, Contact Transaction	Performance of a contract with you.
To make suggestions and recommendations to you about items that may be of interest to you.	Identity, Contact, Marketing, Profile	We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting - we consider this to be justified by legitimate interest in order for us to conduct a business relationship.
To notify you in relation to our legal obligations and documents, including changes to our terms or Privacy Policy.	Identity, Contact, Profile	Necessary for our legitimate interests of ensuring our customers are updated on these changes.
To help us improve our offering to our customers, including asking you to leave a review or take a survey, or provide customer insights.	Identity, Contact, Marketing, Profile	Necessary for our legitimate interests (to study how customers use our products/ services, to improve our offering to our customers, to develop them and grow our business).
To deliver relevant marketing material to you.	Identity Contact Marketing	As a customer who has bought products from our website in the past and who has previously opted into our mailing scheme we believe that our marketing material will be of interest to you and the contact is covered by a legitimate interest. You have the option to be removed from these lists at any time.
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.	Technical Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). Please note that where cookies are used for this purpose, this is covered by our Cookies Policy.
To enable you to partake in a prize draws, raffles and competitions.	Identity, Contact, Transaction	Performance of a contract with you Legitimate interests Consent.
To administer and protect our business and our website.	Technical Usage	Legitimate interests - Running our business, provision of administration and IT services, network security.

MARKETING

We use MailChimp to help manage our marketing database and send out information to you, so your data, including your name, email address and phone number will be stored within the MailChimp system.

MailChimp may process some of your personal data outside of the EEA and we have ensured that there are appropriate safeguards in place for doing so. MailChimp is Privacy Shield certified and also use Standard Contractual Clauses to ensure the security of processing outside of the EEA.

OPTING OUT

You can ask us to stop sending you marketing messages at any time, all of our email marketing communications will contain a link which will enable you to change your marketing preferences.

DISCLOSURES OF YOUR PERSONAL DATA

We require all third parties to respect the security of your personal data and to treat it in accordance with the law and they may only use your data for the purposes we specify in our contract with them. We will always work with them to protect your privacy.

We will share your name, address, email address and phone number with our couriers so that they can deliver your items to you and contact you with delivery updates. We use different couriers depending on the size of the item you have ordered, how quickly you have requested your delivery, and where you live.

HOW LONG WE KEEP YOUR DATA?

We work hard to ensure that we do not keep your personal data for longer than is necessary to fulfil the purpose for which it was collected. Generally, we will not keep your personal details for longer than 6 years as this is the statutory retention period for HMRC records.

YOUR LEGAL RIGHTS

Under the General Data Protection Regulation (GDPR) you have the following personal privacy rights in relation to the information we hold about you. You have a right to:

- Request access to your personal data – We will provide this to you free of charge within one month of your request.

- Request correction of the personal data that we hold about you.

- Request erasure of your personal data.

- Request restriction of processing of your personal data.

- Withdraw consent at any time where we are relying on consent to process your personal data.

- Object to direct marketing.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

UPDATES TO OUR PRIVACY POLICY

We will continually review this Privacy Policy and may make changes where necessary. The Privacy Policy published on our website will always be the most up to date version, so to ensure you always have the most up to date information please keep checking this page. This policy is effective from May 25th 2018.

COMPLAINTS

You have a right to complain about how we process your personal data. All complaints concerning personal data should be made in writing to Customer Service by using contact details below: